The YouTube site is a community where people join to have an optimized channel, better known as their homepage, on the site. You can create feature videos, playlists, and brand your page to better market your videos. Having personality is important when starring in your own video because you are like a celebrity on the Internet, showcasing your own movie that you directed and produced. And, just like movie actors, if you don’t have personality, not many people will interested in watching your video. It is also good to let people comment on your video for feedback, and occasionally participate in the comments, discussing your video. Participating in the community and commenting on videos can help increase your video’s ranking. SEO Chicago optimizes contents, whether videos or websites, in search engines to help companies increase traffic, customer or client base, and make a profit.